Almost three-quarters of small companies confirm that digital marketing is efficient and that it brings positive results. However, 70% of them spend as little as 500 bucks monthly on marketing. This trend is about to change because more and more small business owners feel that even small increases in digital marketing investments can produce excellent profits.
Internet marketing is something you can handle on your own, but it will take up resources, especially your time. And this time you can spend on other aspects of your company you are more familiar with and which you can make better quickly. Managing a new department, a marketing department is a complex and time-consuming task. It is why more and more business owners rely on companies who specialize in digital marketing.
Whether you want to handle internet marketing yourself, or you want to employ a third party for the job, we have some useful tips for you, so you don’t overlook the important things. Keep reading to find out about the advantages and disadvantages of digital marketing strategies and the ways to balance the scales in your favor.
Pros and Cons
First of all, before we tell you about the advantages and disadvantages, we should understand the term of digital marketing. It encompasses a broad category of services which describe campaigns presented on digital media, from social media to television. Everything that does not fall into the printed media category.
The advantages of handling digital marketing via an outside agency are numerous. For one, you get a company with experience in the field, with result-driven strategies, with good resources and connections. Furthermore, companies like these handle demographic research, project management; they can present proven success stories. Finally, they have the latest info about the new trends and topics in the trade.
The obvious disadvantages are that you will have to invest more than if you choose to handle the job yourself. Also, the job will not be done on-site, which can have several negative effects and you will feel limited immediate turnaround.
You are right – you will need to spend money to hire digital marketing specialists. There is no doubt about it and not every small business can even afford this step. And when you have tight budgets to handle, then marketing is usually the first thing to be written off the list.
However, you should think twice. Is cutting marketing the best idea? Marketing does have a bad reputation because it fails to deliver results immediately. But in the long run, investing in marketing is a good strategy. Another good thing about hiring an agency is that you will not only get a finished product, a well-prepared digital marketing strategy, you will also get the best advice on which is the best course of action for your business, according to your finances and goals. All in all, a marketing agency is an investment, of course, but a sound and reasonable one.